Despite the participation of more than 50,000,000 individuals in over 18,000 cities worldwide, the Susan G. Komen Race for the Cure failed to locate the cure for breast cancer once again in 2008. The organization raised over 25 million dollars towards the purchase of little pink ribbons, and recruited a record number of people. In the end, though, the massive coordinated global effort came up empty handed.
Race organizers expressed optimism for 2009, but also a touch of disappoint when reflecting on the efforts of 2008. “I went to a few of these races, and most of the people weren’t even looking that hard,” admitted founder Nancy Brinker. “If the cure is indeed lying in the gutter of a city street, as we believe it is, participants in the Race need to scan the roads much more carefully. From what I saw, very few people seemed even the least bit concerned with tracking down the precious cure. I don’t know why you would even participate when all you plan to do is run to the end of the search zone as quickly as you can.”
Amidst increased pressure to change its core strategy, Brinker hinted at the possibility of handing out small magnifying glasses along with the little pink ribbons in 2009.
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